- 1. Sex sells (for Christians too).
- 2. COROLLARY to #1: Anything about men, women, and relationships sells
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3. As the starfish in Finding Nemo said to herself, “Think happy thoughts, think happy thoughts,” and the nothing-will-go-wrong-in-your-life-if-you-believe mentality sells.
- 4. Fiction sells.
- 5. If you’re on the radio, you will probably be able to sell books.
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6. Christian culture cloning pop culture sells.
- 7. Christian athletes and coaches sell.
- 8. The end times and heaven sells.
- 9. Addressing identity crises sells.
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10. Getting organized and making a nice home (why do you think Home magazines flood the supermarket counters) sells.
- 11. Anything to do with God, His character, or His glory DOESN’T sell.
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12. Anything to do with the Gospel DOESN’T sell.
- 13. Christian publishers really know how to make money.
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