Gospel Prism

My brother just told me about this new thing that Nike has just launched. It’s called Nikeplus and the idea is that you buy an Ipod Nano, the sneakers, and possibly a shirt where you can tuck the Nano in (Nike knows how to make money). When you begin your run, there is a chip built into the sneaker that signals your time, distance, and pace, but it also coordinates with the music that you’re playing. Towards the end of your run, it kicks into a faster song that you can motivate your last sprint. But that’s not all…

On the Nikeplus website (you can check out the demos), it tracks your distance run, your pace, and your time, and it keeps an ongoing record of it. Moreover, it can set it up so that friends can also keep track as well, and so you can actually challenge each other in times (call it virtual racing). I must say, Apple and Nike, both behemoths in advertising, might have a real winner. It makes me want to go running again. Now only if I had $500 to begin running!